To date, Sally Van Swearingen’s daily work entails going on location to prepare CEOs and celebrities for camera, commercial shoots, music videos, infomercials, and commercial promos. Platform education is one of Sally’s key passions, as she loves to inspire and mentor new artists. Her private in salon make-up classes are a place for students to learn and for Sally to become equally inspired with what is coming up next. When she is not on location, she is in her salon, The A LIST, designing new looks for her hair and make-up clients, and showing them how to recreate the looks at home.
Sally Van Swearingen’s “journey to beauty” began at 19, with the discovery and ultimate passion for something she was really good at…make-up! She went on a 20 year “road trip” with hundreds of brides and wedding parties of varying ethnicities, skin tones, age ranges and cultures, perfecting her skills of exacting flawless images for the camera.
This level of skill put Sally Van Swearingen in high demand as a Studio make-up artist and Educator from Las Vegas to Montreal. Sally continued to grow as a beauty icon, by adding hair styling to her list of talents. Her concepts in creativity, The Bridal Make-up Studio, Encino, in the 90’s and more recently The A LIST Hair and Make-up Studio, an intimate salon in Santa Clarita, are being followed by the next generation. Allure magazine recognized her as “One of the best make-up artists in the country” for bringing bridal make-up to a respected art form. Inc. Magazine followed with an Entrepreneur of the Year™ nomination.